How to transform existing old leads into sales-ready quality leads
This guest post is brought to you by Paul Mosenson. Paul is the Founder of NuSpark Marketing in Philadelphia, Pennsylvania. Consider the following statistics from Sirius Decisions: Only 20% of leads...
View ArticleMarketing to Emerging Markets – Growing Your Business Internationally
As economists predict slow growth for the U.S. economy over the next few years, companies are turning to emerging markets such as Africa, Brazil, China, India and Russia to grow their business. This...
View ArticleA Down Economy Is the Ideal Time to Invest in PR
In today’s tough business climate, companies are seeking ways to cut their marketing budgets as they look to bolster profit amid continuing concern over the state of the economy. It is a...
View ArticleThe Power of One-on-One Consumer Engagement
In the era of Facebook and Twitter, has “engagement” with consumers been redefined as simply social media contact? Communicating effectively in a one-on-one manner with existing customers and the new...
View ArticleGoogle+ vs. Facebook: Do You Need Both & Why?
So, you deleted your MySpace account, finally got the hang of another “new” Facebook layout, and now you’re hearing about Google+. In the world of social media, the only constant is change so get ready...
View ArticleCompany Website vs. Social Media – Which holds more value?
Just a few short years ago, the effectiveness of a company’s web presence was dictated solely by the strength and prevalence of its website. But as companies across the globe have begun embracing...
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A Real Game-Changer
Some of the major stories throughout the past year – whether about politics, business, sports, entertainment or otherwise – share a similar theme: all have been impacted significantly by the power of...
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